With an understanding of your niche and prospective customers, you’ll have an understanding of what shoppers will want to wear. Determine your product materials and printers. Thompson Tee was founded as a solution for people who sweat excessively from their underarms.Ģ.
People with a hyperhidrosis diagnosis tend to sweat a lot. The store’s two co-founders both have a condition called hyperhidrosis that affects at least five percent of the population. As an example, check out this story from Thompson Tee. Some T-shirts are “just for fun.” Others have a clear purpose to simplify a pain point that shoppers may be navigating. You can also see what products are trending on Etsy and pay close attention to trends in the media.įigure out a problem you can solve with your product. You’ll also benefit from an understanding of peer and competitor companies.Įxample research tools include online surveys, message boards, social media hashtags on Twitter or Instagram, online communities and published consumer research. Your goal is to make sure that you always have a clear perspective on what your customers want and need. Most likely, you’ll be conducting research throughout the lifespan of your business. When you love what you do, work won’t feel like work - and you’ll find the creative inspiration you need to do things like launch a blog, maintain a social media account, write compelling copy, capture interesting product photography and everything else that you need for your business to be successful. So if you’re putting in the effort to build a T-shirt business, it makes sense to focus on what you enjoy, even if it’s a side hustle. Here are some steps you can take to build a unique and memorable brand identity for your products.Īs humans, we are hardwired to seek out meaning in our lives. Do you sell custom T-shirts related to music or art? Are you looking to make a fashion statement? What does your brand do differently than the countless other T-shirt companies out there? To align with what shoppers are seeking out, it’s important to know your niche. When people shop online, they are often driven by a process of exploration in that they’re looking for information related to products or otherwise.Įven if people are just window shopping, people are stumbling upon your T-shirt business from a variety of channels that include blog articles, search engine results, social media posts or advertisements. Having a niche is important for the success of any business. Here are some steps to help you make your vision a reality: They’re just as fun for shoppers to browse as they are to wear.įinding success in this market is up to your sense of creativity. Whether you’re launching a new store or growing an established company, selling online can be a smart business decision. This guide equips you with clear steps to get started in bringing your creative idea to market, whether you’re an entrepreneur or part of a larger business. The barrier to building your own online store is low, as anyone can spin up unique and high-quality products. That’s good news - the absence of a defined market means that there’s room for everyone who wants to sell T-shirts online, from beginners to seasoned experts. And as our world moves into a new era of sustainably-minded business, the T-shirt industry has the potential to become more environmentally friendly.īecause the T-shirt industry is so diverse, it’s tough to develop a holistic, quantitative picture of how much the global market is worth. People will always want T-shirts as a fashion staple. Some T-shirts even withstand the test of time as vintage collectibles.Įven more importantly, the T-shirt market is one that the world will never outgrow. No matter how many T-shirt products are out there, there’s always opportunity for reinvention and innovation. In many ways, T-shirts are blank canvases for art. Everyone loves a good T-shirt - or 10 of them.įrom humor to art, inspiring messages, company swag, fan merch and more, T-shirts provide a powerful form of personal expression.
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